Privacy Policy

Island Fish & Reef respects your right to privacy and our documented Privacy Policy details our practices and policies. We are the sole owner of collected information and maintain practices to protect your personal information. We use the information you provide to administer the Island Fish & Reef Membership program. Occasionally you may receive offers via direct mail or e-mail. If you wish to discontinue the ways you receive these offers, please call us at (631)467-3474. Please read the IFR Privacy Policy in its entirety, or call IFR at (631)467-3474 to request a copy.

Information Collected Directly From You

You can visit the website, social media sites, and our facility without entering any personal information. However, in order to access certain information or to take advantage of special programs or promotional offers, services, or features that may be contained on the website or social media sites or e-mail marketing, we may require you to provide certain personal information.

Our primary goal in collecting personal information – including your first name, last name, purchase history, phone number(s), valid e-mail and residential address (zip code) – is to provide you with a smooth, efficient, customized shopping experience.

In certain instances, other demographic data may be collected. IFR uses this information to provide benefits and/or services associated with its membership program. This user-generated content may be collected by IFR and posted on IFR’s website(s) or on the social media site or used in e-mail marketing.

Information Collected Automatically

We may collect information about your visit to the website or on the social media sites or e-mail marketing, including what pages you view, the number of bytes transferred, the links you click, the materials you access, and other actions taken within the website or on the social media sites or e-mail marketing. We may also collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol address, your browser type and capabilities and language, your operating system, the date and time you access the website, and the website from which you linked to our website.

Additionally, IFR may collect you click-stream data and other preference information. We do this to improve the design of the website. Click-stream data represents a page-by-page history of your website usage. Your preference data includes reminder, search, and other information-related information that you submit to the site.

Our Use of Information

If you provide us with personal information, we may retain and use that information for several purposes. For example, we may use your personal information in order to provide transactional and/or commercial information and services via e-mail, direct mail, or via other methods of delivery. In addition, we may use your personal information to ensure compliance with IFR policies and applicable law.

In order to offer you a more consistent experience in your interactions with IFR, information collected via the website and/or social media sites may be combined with information we collect by other means. We may also use your personal information to improve the website.

If you have chosen to receive communications by e-mail from us but later wish to opt-out of receiving such communications from us at any time, simply follow the instructions for doing so included in the e-mails.

Aggregate Information

From time to time, we may collect general, non-personal information, statistical information about the use of the website or on the social media sites or e-mail marketing, such as how many visitors visit a specific page on the website or on the social media sites or e-mail marketing, how long they stay on that page, and which hyperlinks, if any, they click on. We and our service providers collect this information through the use of technologies such as “cookies,” which are discussed in greater detail in this Privacy Policy, and those described in the “Information Collected Automatically” section above. We and our service providers collect this information in order to determine which areas of the website or on the social media sites or e-mail marketing are most popular and to enhance the website or on the social media sites or e-mail marketing for visitors. We and our service providers may also group this information into aggregate visitor data in order to describe the use of the website and/or social media sites to our existing or potential business partners or other third parties, or in response to a government request.

Disclosure of Your Personal Information

Except as described in the Privacy Policy, personal information you provide to IFR through the website or on the social media sites or e-mail marketing or the IFR Membership program, will not be shared outside of IFR and its service providers without your permission.

DISCLOSURE REGARDING SERVICE PROVIDERS: IFR contracts with other companies to provide services on our behalf, such as hosting the website or the social media sites, sending out information or promotional offers that may be of interest to you (e.g. via e-mail, direct mail, or on mobile devices), and analyzing the websites or the social media sites or e-mail marketing. We provide these companies only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using that persona information for any other purpose.

DISCLOSURE FOR OTHER REASONS: IFR reserves the right to disclose your personal information, including e-mail address, as required by law and when it is believed that disclosure is necessary to protect IFR’s rights and/or comply with a judicial proceeding, court order, or legal processes served or in urgent circumstances to prevent the personal safety of any individual.


The security of your personal information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. However, “perfect security” does not exist on the internet, and there is always some risk in transmitting information electronically. The personal information we collect is stored within databases that we control directly or through our service providers. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. Of course, any information you post to any message board, discussion group, or other public posting area on our website or on the social media sites is available to anyone with internet access.

Links to Other Sites

The IFR website and the social media sites and e-mail marketing contain links to other third-party websites. Please be aware that IFR is not responsible for the privacy practices of other websites. If you submit any personal information to a third-party website or transact a purchase after clicking on a link from IFR’s website, you are not submitting that information to IFR and IFR has no control over the collection and/or disclosure of that submitted information. We encourage our users to be aware when they leave our site and to familiarize themselves with the privacy statements of every website that collects personal information.

Children’s Policy

We do not seek or knowingly collect any personal information about children under the age of 13 years of age. If we become aware that we have unknowingly collected personal information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.

In Summary

IFR is committed to protecting your privacy. IFR does not sell, trade, give away, or rent personal or company information, including e-mail addresses, to any outside parties in ways other than disclosed in this Privacy Policy. IF&R uses the information collected on the site to make shopping and promotional activities possible and to enhance your overall experience with IF&R.

Governing Law; Visitors Residing Outside the United States

This Privacy Policy and the privacy practices of IFR will be subject exclusively to the laws of the State of New York within the United States of America, without regard to its conflict of law principles. IFR makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the website or the social media sites and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside the United States, by using our website or the social media sites, you consent to the transfer and use of your information outside your country. Without limiting the foregoing, by providing any personal information to IF&R, all website or social media site visitors fully understand and unambiguously consent to this Privacy Policy and to the collection, storage, and processing of such information in the United States of America.

Updates to This Policy

We reserve the right to update our Privacy Policy from time to time. When we do, we will post a notice on the website for a reasonable period of time after such changes are made that this Privacy Policy has been updated and we will revise the “Last Modified” date at the top of this Privacy Policy. We encourage you to check this page periodically for any updates. Your continued use of the website following the posting of updates to this Privacy Policy will mean you accept those updates.